Work Completed at PENN ENTERTAINMENT
All projects listed below was assigned and completed by myself.
Hollywood Greektown valentines day hotel campaign
Hollywood Greektown needed a campaign created for Valentines Day that targeted male and females individually. For females it was focused on creating memories and males was focused on experiences. This campaign preformed 400% better online than previous ones.
Created in InDesign
Ameristar black hawk NYE Carnival invitation
Ameristar Black Hawk needed a custom 18x6 invitation created to celebrate their yearly New Year’s Eve party. Inspired by the Carnival theme this mailer is colorful, fun, and is derived from the PENN Play brand to maintain recognition when mailed out.
Created in Illustrator and InDesign
Ara Spa menu at Ameristar Black Hawk
Spa menu created with custom branding for Ara Spa at Ameristar Black Hawk. Illustrated floral elements combined with clean typography and hierarchy makes choosing your spa services easier and less overwhelming to choose from.
Created in InDesign
PENN ENTERTAINMENT Leader conference sizzle reel storyboard
A storyboard was needed for the yearly Leader Conference where all corporate leaders meet at our Lake Charles property to go attend meetings, seminars, and review our goals. This sizzle reel acted as a hype video to kick off the weekend.
Created in Illustrator
Hollywood Greektown’s New Home for Sports
Hollywood Greektown’s campaign for unveiling their partnership with ESPN BET to get customers excited about the new space and what Greektown has to offer.
Created in InDesign
Hollywood charles town races sticker game
A printed out game board created for HWCT guests to collect game piece stickers to complete the game board first to win. PENN Play branded and sports themed correlating with the sport season it is played during.
Created in InDesign
AMERISTAR SPORTSBOOK
DISPLAY ADS
Digital display ads created for football season to get customers to place bets at the Sportsbook inside of Ameristar.
Created in Photoshop
NOLA STEAK AT BOOMTOWN NEw orleans menu
Boomtown needed a menu designed for their brand new restaurant NOLA Steak.
Created in InDesign
CUSTOM SOCIAL
MEDIA ANIMATIONS
Custom social media animations concept and design by me and animated in AfterEffects.